My Purpose

With 25 years of experience, I’m here to guide agencies, companies and individuals in the discovery, articulation, and activation of their purpose — so that they may clearly understand their role in society.

I use goosebumps, increased heart rate, teary eyes, and clapping as key metrics of my success.

Co-Creation

I provide a no-nonsense, simple approach to purpose and impact — from internal processes, to partnerships, to business strategies, to communication frameworks.

I’m humbly open to coming in during any part of the process, whether you’re staring at a blank sheet of paper, or you want a second set of eyes on a near-to-final output.

Specialties

• Brand purpose & societal role definition

• Business, consumer and cultural analysis

• Fostering internal alignment

• Annual strategic planning

• New business pitch development

• Comms planning & messaging hierarchy

• Social media strategy (purpose, tone of voice, etc.)

• Audience profiling

• Research methodology development & vendor management (qual & quant)

• Brand partnerships guidelines & filters